JIMIN PARK – “April Fools (0401)” MV

I don’t know too much about JIMINs music so I’m walking into the MV a little blind. I do know of her through ASC and Dream Knight though so she is familiar to me. She’s also super tight with my ult JB so I’m rooting for this song and this album to be super amazing.

I’ve seen the odd K-Pop Star video so I do know she does have a powerful voice. The teasers really built up my hype for this song because the hook/chorus sounds clear and packs a punch. So fingers crossed, JIMIN!

It does sound very R&B but there is a sound in there I can’t quite put my finder on. I love how she sits on the beat and varies her tones from her normal to a higher octave. To me, it creates some type of build and drop, making a nice story vocally.

The chorus is super catchy and powerful with the words “April Fools” giving me chills. I’m a fan of the increase of music intensity at the chorus as it’s careful not to overpower her voice. Honestly, she does have a little more huskiness to her voice than I thought she would – she’s not crazy husky but there is a breathy quality to it which fits well with the song and does make her stand apart as a solo vocalist.

The storyline of the MV is crazy with a lot of surprises. From the ‘is he or isn’t he dead?’ questioned throughout, to the shots of him shouting at her, to the couple having sex on the bed…. yeah, it’s full on! I wasn’t prepared for it so it shocked the hell out of me. But I love that it is borderline inappropriate for Korean standards and from what I know about JIMIN, she gives off a ‘I don’t give a shit’ attitude so it does make sense in that aspect.

The whole thing was fantastic. Honestly. I didn’t think I was going to like it as much as I do and I’m so happy she came back. I don’t know what’s going on over in JYP-land in regards to why it’s been so long since her last release but he needs to have her bringing out music regularly. JIMIN and her talent not only deserve it but she’s the only one who has these kinds of vocals. I might be getting too excited but I would honestly categorise her under the ‘powerhouse’ spectrum because she shows similar vocal colours to AILEE, LUNA, SOLAR, YUJU etc.

MV: 9/10

SONG: 10/10

What do you think about “April Fools (0401)”? Let me know down below or leave me a comment of Twitter!


Bye guys!


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